vast number of SMEs, enterprises, and new-age entrepreneurs are launching
unique mobile apps and generating significant revenue from it.
However, at certain times, many people face difficulty
in finding new ideas and entering into the mobile app industry.
If you are also facing the same issue, then we have got
you covered.
Let's make it clear you can get an app idea from
anyplace and any person. To get a new idea, you can search out on leading
social media platforms such as Facebook, Twitter, LinkedIn.
Besides this, you can also get new app ideas on
platforms like Quora.
After getting an idea, a majority of people struggle
with what to do with an app idea.
The first & foremost thing that you have to do with
an app idea is to validate it first, which we will talk about in this post
later. If you want to know what exactly you can do with an app idea, you can
refer to this blog on I have an app idea what next.
Now coming back to our topic, you must validate your
app idea first and then develop and launch it in the market. Why?
Because someone who has originally thought of the app
idea, you would have a biased perspective about how attractive the app would be
for your target audience.
Validation of an app idea allows you to get genuine
feedback from your target audience about whether they truly like it.
They would be able to tell whether the app that you
want to build will help them in overcoming their pain points.
Validating an idea before the app is launched can spare
you from great disappointment, as you will know beforehand the attractiveness
of your app idea to the target audience.
Major steps to validate an app idea
Validating an app idea allows you to get an accurate
opinion from your target audience about how good your idea is and what
shortcomings it has that you need to solve first before launching the app in
the app in the market.
Let’s give you a broad perspective about how to
validate your app idea so that when it is launched in the market you get the response that you desire.
Talk to the targeted user
The most effective way to validate your app idea is to
seek feedback from the target audience.
To do this, you have to know who to contact and how to
do that.
In this task, you have to first create the user
personas, and then define the user group who will most likely use your app to
resolve their pain points.
After you have defined your user group, the next step
is to reach out to them and get their feedback.
To do this, you can launch a survey focusing on your
app.
The survey can be launched through social media ads,
Reddit, Quora, community-based websites, and so on.
The feedback from your target audience will help you
understand the importance and the frequency with which they face the issue that
you wish to solve through your app.
The survey should also give you a better idea regarding
how satisfied they are with the present solution and whether they are willing
to pay for something that would offer them a better way to deal with the issue.
Research the App Store
for similar apps
Another great way to find out whether your app idea
would get market success is to do some research in the app market.
To do this successfully, you should first search for
some key terms that are associated with your mobile app idea.
After you find a list of such apps, you should do a
competitive analysis to figure out what features they have in common and what
features they are missing.
The next step is to go through their feedback or
suggestion section to find out what features in these apps could be improved
upon.
This will give you a comprehensive idea about what your
target audience wants from such an app that you can include in your app design.
You can attend hackathons
You can attend hackathons and pitch meetups to get some
new ideas that you can incorporate into your app.
Proof of Concept (POC)
In the proof of concept, the basic version of the app
is distributed for the in-house team.
In this stage, usability is not a big issue, but
looking inside a mobile app at a very basic level and its workflow.
This will give the stakeholders an idea of how the app
will function.
In this stage, you can get feedback from other peoples
in the team as well as your employees about what changes need to be done to
make the app more effective.
Mobile app prototype
This step is a bit more comprehensive than the POC because
in the app prototype you can showcase the features that you wish to add to the
app.
This will enable your stakeholders to find out how your
app will function when it is launched in the market as well as its layout and
design.
In this step, the app developers and designers can
comment on whether the app design and features integration are feasible or not.
Minimum Viable Product
(MVP)
With the help of MVP, you will be able to understand
how your target audience is using the app.
The MVP offers a chance to identify the pain points of
the users and verify the viability of the app in the market.
Furthermore, the MVP can help the developing team to
verify whether the assumption they have made about the app and its usability is
correct.
Conclusion
Creating an app is a great way to earn a profit,
provided the app solves the issues for which you have created it in the first
place.
Therefore, it is crucial to determine whether the idea
that you have conceived will succeed in the market before you invest your time
and money in building the app.
We hope that in this article, we have given you clear
guidelines about how to find out whether the app idea that you have thought
about is worth pursuing.
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